AUTOMATE
Automation & internal tools
The dashboard, the importer, the report your ops team rebuilds by hand every Monday. We time it first, so you know the hours it returns.
Typical 3–6 weeks
Studio · New York City
Software that pays for itself in hours returned.
We automate the work your team does by hand and build the web and mobile products around it. Starting from zero or joining a business that's already running, we push the goals that matter: conversions, enquiries, hours given back. A developer, a designer, and a marketer, all senior, with smart tools we've already built and new ones made just for you.
Stack
Next.js · React · React Native · Flutter · PHP
Growth
Search Console · Ads · Analytics · Tag Manager
Team
Developer · Designer · Marketer · 10+ yrs each
Base
New York City · Remote worldwide
Free reporting tool
Start with a free diagnosis of your site.
Before you change anything, know where you stand. Connect your own Google Search Console and Analytics and get one plain report: how people find you, and what they do once they arrive. Enquiries, applications, calls. Free, downloadable as a PDF, and yours whether or not you ever hire us.
No card · PDF export · More integrations soon
Last 28 daysLive demo · sample data
Clicks197+70%
Impressions23,200+106%
Enquiries
contact_form_submit
48
Job applications
career_form_submit
132
Calls
call_click_header + call_click_footer
87
Resources
Plain answers to the questions business owners ask before they hire a developer or an SEO team: what things cost, what to choose, and what to check first.
SEO and growthMonthly SEO Checklist: What Your Agency Should Do Every Month
A short, repeatable monthly SEO checklist for a small or mid-sized business site, plus the quarterly and yearly work, and the tasks that should never appear on an invoice.
Read
SEO and growthHow to Read a Monthly SEO Report in Ten Minutes
Your agency sent the monthly PDF. Here is how to read the four Search Console numbers, the one GA4 line that matters, and the five questions to send back.
Read
Custom softwareHubSpot vs Custom CRM: When Should You Build Your Own?
For most small businesses HubSpot wins on cost and speed. A custom CRM makes sense only for an unusual pipeline, strict industry rules, or seat counts where subscriptions outgrow a build.
Read
AutomationQuickBooks Integration With Custom Software: What to Know
Connecting your app or portal to QuickBooks Online is very doable, but the API has limits and Intuit now meters some calls. Here is what works, what does not, and what drives the cost.
Read
Custom softwareOffshore vs Onshore Software Development Cost in 2026
Offshore developers bill a third to half of US rates, but the gap shrinks once you count management time, rework, and risk. Here is how to compare the real total cost.
Read
Custom softwareWebsite Development Contract: What It Must Say Before You Sign
A website development contract should leave you owning the code, the design, the content, the domain, and the hosting account. Here is what each clause needs to say, in plain language.
Read
Custom softwareEcommerce Website RFP: What to Include Before You Ask for Bids
An ecommerce website RFP outline for store owners: catalog, payments, shipping and tax, product and order migration, SEO migration, integrations, PCI, and how to score vendors.
Read
Custom softwareWhat a Software Development Statement of Work Must Include
A software development statement of work turns a proposal into something you can hold a vendor to. Here is what each section must say, an outline to copy, and the gaps that cause disputes.
Read
What we do
Six things, done by the same people start to finish. Anything outside this list we'll tell you honestly isn't ours.
INTEGRATE
Systems that talk to each other
The CRM, the warehouse, the billing platform, the spreadsheet nobody will give up. Wired together so data stops being retyped by hand.
Typical 2–5 weeks
BUILD
Web applications
Next.js and React front ends over PHP or Node services. Typed, tested and deployed on merge, so shipping stops being an event.
Typical 6–10 weeks
SHIP
Mobile products
Flutter or React Native, one codebase, both stores. The design system is shared with the web build, so the two never drift apart.
Typical 8–14 weeks
MEASURE
Growth & measurement
Analytics, Tag Manager, Search Console and paid search wired up on day one, so the second iteration is decided by data, not opinion.
Ongoing
OWN
Our own products
We build and run our own software too. Client work funds it, and having to live with what we ship keeps our standards honest.
Always shipping
Selected work
Four live sites: three client engagements where we own the build and the search, and one product of our own. Each one is linked, so you can judge the work rather than the write-up.
Home careOngoing client / NYC
Advantage Home Care: one team for the site, the ads and the search.
A licensed New York home care agency running two funnels at once: families requesting care, and caregivers applying to work. We own the whole stack, from the website build to the paid advertising, the SEO, and the growth experiments that decide what gets built next. Search visibility compounds month over month, and we keep the build maintained instead of handing it over and forgetting it.
WebAdvertisingSEOGrowth
700+
Clients served
Ongoing
Search growth, month on month
Retainer
Build, ads, quality maintained
Car rentalClient project / Georgia
GO Car Rental: a booking site built to rank and to convert.
A local company with its own fleet in Tbilisi, Batumi, Kutaisi and Telavi. The site is built around the booking engine: live availability, instant confirmation and a 15% deposit online, in five languages. Then the slow work that pays: speed, consistent pages, and search bets scored every quarter.
WebBookingSEO
5.0
Google rating
30+
Cars in their own fleet
6
Pickup points, 24/7 at the airport
Interior designClient project / New York
Avto Sense: a quiet, fast site for a New York interior design studio.
A Manhattan and Brooklyn studio with twelve years of practice and more than sixty homes finished. The site had to feel like their rooms: restrained type, white space, daylight, nothing in the way of the work. We support them end to end on the digital side, and this is the first piece.
WebDesignSoftware
60+
Homes completed
12 yrs
Of practice
NYC
Manhattan and Brooklyn
ProductivityOur own product / NYC
NeonBoard: the kanban board small teams actually keep using.
Generic boards get abandoned, so this one isn't generic: every team gets custom fields shaped around the process they already run, set up during onboarding and then out of the way. Installs as a real app on any device, opens instantly on a bad connection, and the free tier is free forever rather than for fourteen days.
WebMobileProduct
20 s
To your first board
$0
Free tier, forever
PWA
Installs on any device
How we work
Four habits that keep a build on schedule without anyone having to chase it.
Scope in a week, not a quarter
One free call, one written scope, a clear plan. If we can't describe the first release in a page, it isn't scoped.
Design system before screens
Tokens and components first. Every surface after the first one gets cheaper instead of more expensive.
Automated tests carry the confidence
CI on every merge, staging that mirrors production. We ship on Fridays because nothing depends on someone remembering.
Measurement from day one
Analytics, Tag Manager, and Search Console are wired up before launch, so the second iteration is decided by data.
10+
Years per discipline
3–6 wk
To first automation live
24h
Reply to new briefs
NYC
Home base
Engagement
Stack
Status
Week
Clinic group · booking platform
Next.js
● Shipping
07/10
DTC brand · mobile companion app
Flutter
● In QA
11/14
Logistics SaaS · ops dashboard
React + PHP
● Discovery
01/06
Illustrative · live pipeline shown to clients under NDA
Questions
Who actually does the work?
A developer, a designer, and a marketer, each with more than ten years in. No junior layer, no account manager, just you and the people building it.
How do you decide what's worth automating?
We time the task before we quote it. If the hours it gives back over a year don't comfortably cover the build, we'll tell you and point you at a cheaper fix. Sometimes that's a spreadsheet formula, not a project.
Do you work with existing codebases?
Often. We'll audit first and tell you honestly whether it's worth extending or replacing, even when the answer costs us the bigger project.
How do you use AI in the work?
For design exploration and code generation, reviewed by the person accountable for it. It compresses the boring middle of a build; it does not decide architecture.
What time zones do you cover?
We work Eastern time out of New York, which covers the whole US working day and European afternoons. Remote clients worldwide.
Free call
Let's talk about your business.
A free 30-minute call about your goals. No pitch, no quote. We work for mutual success: tell us as much as you can about where the business should go, and you'll leave with a written recommendation whether or not we end up working together.